At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I’ll hit that “follow” button or exit the page.
We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they’ll work year after year. According to McKinsey, nearly 3 out of 4 Americans stick with the same brand — and 8 out of 10 stay with the same retailer.
People don’t like change. It’s a battle to get someone to switch to an unknown brand, especially during times of crisis.
To consider the potential payoff of product diversification, let’s start with an example.
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they’ve aired? The answer is media buyers.
Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right?
Not yet.
![How to Verify Your Facebook Page in 5 Steps [+ Why You Should]](https://blog.hubspot.com/hubfs/verify%20your%20facebook%20page.jpg)
The other day, I searched for “Taylor Swift” on Facebook.
Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone’s garage?
While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.
Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.
Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success.
These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: They just don’t look legitimate.
Advertising is the process of creating messages that raise awareness of your brand.
