How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media.

This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media.

This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.

6 Interview Questions to Assess Emotional Intelligence

Despite what you might have come to beleive after sorting through the internet’s seemingly bottomless slew of articles on the subject, emotional intelligence is more than just a buzzword.

The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success.

5 Interview Questions to Assess Emotional Intelligence

Emotional intelligence is more than just a buzzword.

The ability to emphasize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success.

Do People Still Read? How Offsite Content Attracts Quality Readership

Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top — augmented reality or virtual reality?” and “Will AI take over our blog?”

And, in a stroke of paranoia brought on by the 1960 film The Time Machine, I often ask myself, “Will people still read?”

10 Logo Design Trends to Watch for in 2021 [Infographic]

We demand a lot from logos.

15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel formulas. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”

4 Education Marketing Trends to Keep an Eye on in 2020

Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They’re critical to staying top-of-mind among your target audience now and for years to come.

Similar to other trends under the (large) umbrella of marketing, education marketing trends are critical to stay on top of and deploy regularly if you want to be relevant and sought-after. In this blog post, we’ll help you discover how you can achieve just that.

The Evolution of the Strategic CMO [Infographic]

As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world.

The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of new technologies and run the business while still prioritizing growth and big-picture branding changes.

How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate.