How to Calculate Your Lead Generation Goals [Free Calculator]

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads?

When your boss asks you what your lead goal is, don’t just pull an answer out of thin air. Your projections need to be based on math and rooted in your company’s larger goals.

How to Calculate Your Lead Generation Goals [Free Calculator]

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads?

6 Phrases that Kill Your Credibility with Clients

Establishing credibility isn’t just about asserting your intelligence or expertise.

Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships.

6 Phrases that Kill Your Credibility with Clients

Establishing credibility isn’t just about asserting your intelligence or expertise.

Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships.

6 Phrases that Kill Your Credibility with Clients

Establishing credibility isn’t just about asserting your intelligence or expertise.

Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships.

52 Visual Content Marketing Statistics You Should Know in 2023

It’s amazing how fast things can change in just one year.

42 Visual Content Marketing Statistics You Should Know in 2017

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.

It’s amazing how fast things can change in 12 short months — and 2016 was certainly no exception.

42 Visual Content Marketing Statistics You Should Know in 2017

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.

It’s amazing how fast things can change in 12 short months — and 2016 was certainly no exception.

57 Experts on How to Handle Negative Feedback [Infographic]

Most people don’t relish the thought of receiving negative feedback about their work, but that doesn’t mean it can’t be highly beneficial.

In fact, in a survey of nearly 1,000 employees, Zenger/Folkman found that more than half preferred corrective feedback over praise, and 72% believed that their performance would improve with the help of constructive criticism.

57 Experts on How to Handle Negative Feedback [Infographic]

Most people don’t relish the thought of receiving negative feedback about their work, but that doesn’t mean it can’t be highly beneficial.

In fact, in a survey of nearly 1,000 employees, Zenger/Folkman found that more than half preferred corrective feedback over praise, and 72% believed that their performance would improve with the help of constructive criticism.