Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.
Why? This year, you’ve got even more competition — according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers.
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Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.
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Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.
If you work in a creative profession, you’ve likely battled with self-doubt at one point or another.
Perfectionism is the bane of any creative professional’s existence. Constant insecurity about the quality of your own work can cause creative paralysis and make it difficult to stay motivated. And that’s a big problem if being creative is how you make a living.
If you work in a creative profession, you’ve likely battled with self-doubt at one point or another.
Perfectionism is the bane of any creative professional’s existence. Constant insecurity about the quality of your own work can cause creative paralysis and make it difficult to stay motivated. And that’s a big problem if being creative is how you make a living.
Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing.
Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing.
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it’s that last part that’s crucial to making inbound marketing work for your business.
So how do you balance your remarkable content creation with your web design needs? It all starts with the “About Us” page.
An About page is the perfect place to learn the ins and outs of a brand. It tells you their mission, values, journey, and what others think about them.
