Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets.
You might ask, what the heck is a marketing guild?
Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people.
Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets.
You might ask, what the heck is a marketing guild?
Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people.
Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. We get it, no one’s going to apply to your school if they’ve never heard of it. But didn’t you listen to your mother? What did she tell you about short cuts? (Ignore this if your Mom was totally OK with taking short cuts.)
Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.
Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.
In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.
Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.
In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.