How many different productivity tools do you use?
And how many hours have you spent searching for an email, assignment card, or document, simply because you have so many tools and systems? Maybe that’s why there are project managers — the person dedicated to managing these tasks. But guess what? With the right approach, you might not actually need one.
What’s the best way to position your agency for growth? Selling the services your clients really want to purchase.
Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands.
What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal?
While there are plenty of studies and articles that allude to what makes social media advertising successful, ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising).
![The Outlook for Digital Advertising Talent [Infographic]](http://cdn2.hubspot.net/hubfs/53/00-Blog_Thinkstock_Images/outlook-digital-agency-talent.png)
Marketing agencies are becoming increasingly reliant on digital skills, but the pool for digital marketing talent might not be growing fast enough to meet the demand.
These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it — gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.
But many of us aren’t sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.
Today nearly a quarter of all K-12 schools in this country are private schools—that’s over 30,000 schools. With 5 million seats to fill each year, these stats demonstrate the urgency for marketers attract their share of prospective parents, and nurturing them along to their child’s enrollment.
As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.
Marketing and ad agencies have a major talent retention problem on their hands.
According to a recent study from LinkedIn and 4A’s, there was a 25% net talent loss at ad agencies globally compared with competitive industries such as tech and commerce in 2015.
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job advertisements.
In fact, I’ve written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.
While many people dread the sound of their morning alarm, an early start to the day could actually be the best thing for your writing.
To shed some light on this concept, the folks at Grammarly analyzed over one billion words corrected with the help of their writing app, and gathered some fascinating insights about how time of day impacts writing ability.
