Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.
Have you ever had your mind blown by a little kid’s wisdom?
More often than not, they tend to have surprisingly astute yet simple observations in life. (Case in point — noting to my Dad, at age two, that my Mom “keeps the money in her purse” when I was told he couldn’t buy a toy I wanted.)
As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing.
According to HubSpot’s annual State of Inbound report, 60% of marketers reported “blog content creation” as one of their top priorities — with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.
Social media is an extremely valuable tool for promoting your marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose.
SEO can be a funny thing. Part of SEO’s stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit’s online presence years after it was first published. It’s your little worker bee that’s always buzzing along making honey in the background.
![The Marketer's Guide to Facebook Live [Free Guide]](http://cdn2.hubspot.net/hubfs/53/00-Blog-Related_Images/facebook-live.png)
At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.
And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.
Your agency cannot survive on referrals alone.
Don’t get me wrong — referrals are great (really great), but your agency’s new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell.
The last constructive criticism I received was from my cat. After presenting her with the organic, gluten-free food that I’d spent arguably too much money on, she refused to eat it.
Can you believe that? Does she even care that I consulted blogs and veterinarians about the best diet to put her on? Unfortunately, we’re not great at communicating feedback to each other because we’re of different species.
You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team.
Trouble is, cutting through the inbox clutter isn’t an easy feat. And many of these folks just aren’t ready to buy yet.
You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team.
Trouble is, cutting through the inbox clutter isn’t an easy feat. And many of these folks just aren’t ready to buy yet.
