Ah, the start of a fresh quarter — a time when setting realistic and attainable goals is at the top of every leader’s to-do list.
To help you stay organized and focused through all of your January priorities, we’ve gathered a complete collection of executive tools in our latest guide: 2016 Kickoff Kit for Marketing Leaders.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
What makes a team truly great?
Is it the mix of personalities? Is it how teams are measured and rewarded? Does the team leader ultimately determine their success?
Think people aren’t watching how you handle yourself at the dinner table?
Think again.
Whether you’re dining with a recruiter, prospective business partner, or your boss of several years, you should always follow the rules of dinner etiquette.
Having an idea is one thing; executing on it is another entirely.
Ideas come to us in all shapes and sizes, in all levels of importance, and at all different times of day. Sometimes, we get inspired by something we read online and want to capture it and comment on it. Other times, we come up with an idea out of nowhere and want to jot it down, or say it out loud into our phones before we forget it.
“Is that guy wearing leggings?”
“We should start a business selling male leggings.”
That’s all it took. One week later my business partners and I stood freezing in London’s Brick Lane Market with 22 pairs of female leggings “branded” with our male leggings brand.
Working from home is awesome … right up until the cat throws up on your computer. And your neighbor — who you can only assume is building a time machine — starts firing up all sorts of power tools and noisy machinery across the street.
For many modern professionals, working from home every once in a while is a luxury that our respective companies afford us.
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015.
Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook.
Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in … but it’s not always an easy job.
The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Oftentimes, it’s a struggle.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Salespeople don’t hold all of the cards anymore. With a quick Google search and some browsing, people can gather as much information about a product as a salesperson has.
Struggling to grow your business?
You’re not alone. Customer acquisition is no easy undertaking … but it is important.
The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you’re marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons — you need a new strategy.
