Like a tree falling in the woods, if you launch a product without spreading the word … will anyone use it? Will anyone even want it?
Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.
Whether you’re in the market for software or a new coffee pot, searching for price is a natural part of any customer’s buying decision.
The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It’s a huge opportunity for you to take control of the price conversation and make it even easier for people to buy.
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.
On the other hand, though, email can be overwhelming — especially if you lose control.
If only I had more budget, I could grow my business.
We’ve all had this thought before — but what’s actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?
There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it.
What determines success in the business world?
Is it your leadership ability? Negotiation skills? Unique perspective? What about your IQ?
While it’s likely that most businesses don’t require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person’s intelligence and predictors of their success.
The fact that “death by PowerPoint” has become a well-known quip in the business world says something about the state of people’s PowerPoint presentations.
While PowerPoint is an incredible business tool, it’s often misused by users who crowd their slides with too many words or distracting designs. They know the basics, but have yet to tap into the lesser-known PowerPoint tricks that can take a presentation from good to great.
Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers.
Trouble is, time and resources can often hold many marketers back from attending these events.
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.
Wouldn’t it be nice to have a little pocket guide to navigating Facebook?
If only there were more hours in a day. For most marketers, this is something we find ourselves asking all too often.
Despite our earnest desire to check off more on our to-do lists, much of our daily schedule is littered with interruptions. In fact, the average office worker becomes distracted every three minutes.
Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee.
There are documents to be signed, prospects to be called, emails to be sent, and tweets to be posted. In other words, there’s never a shortage of tasks on your plate on any given day.
