I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
If you’re in the process of creating a logo for your company, you’re in a unique position to make a powerful impact on how consumers perceive your brand.
I’ve always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best:
A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology.
One reason I like this definition is because it hints at the how much entrepreneurs and seasoned professionals can learn from the depth of understanding growth hackers have about how companies grow — and their ability to draw connections between how a company is performing, and the actions needed to lead to healthy, rapid growth that improve performance and set a company up for success.
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You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you started out as a designer, account manager, or copywriter. Instead, you daydream about quiet days agonizing over creative — not being on stage in a courtroom.
But the reality is that you have to lead the charge for your agency, and that sometimes requires you to deal with hard-bargaining clients who want more work at less money.
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