This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
When in Rome, do as the Romans do … especially if you want the Romans to buy what you’re selling.
Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform?
Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
So you’re going to a conference.
What’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag.
If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place. Ready to nerd out and get inspired all at the same time? I sure am.
You might be familiar with the concept of content style guides, which align members of a company on all the grammar and punctuation rules they should follow. In this post, I’ll be showing you examples of the version of these style guides for web designers, which we call digital style guides.
Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji.
The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.
Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji.
The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.
“If you’re going to start a company, you have to do it for the right reasons.”
– Matt Salzberg, Founder & CEO, Blue Apron [Click To Tweet]
Blue Apron is one of today’s fastest-growing food delivery businesses — and they’ve taken a unique approach to what it means to deliver food. Instead of shipping out finished meals, they let their customers be the chefs, delivering recipes and fresh ingredients to people all over the United States.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. If you’re applying for a job with the company, you might want to think about how many golf balls can fit on a school bus, or design an evacuation plan for San Francisco.
If the thought of speaking in front of a crowd makes you uneasy, you’re not alone. According to a study by Chapman University, public speaking is the number one fear in America — followed closely by heights and then by bugs, snakes, and other animals. (Strangely enough, Americans are more afraid of zombies than we are of clowns or ghosts … but that’s a blog post for another day.)
