The next evolution of marketing is upon us.
The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available.
One of the most controversial phrases in the marketing today is, “pivot to video.”
It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.
Luckily, our research has shown that audiences still want to read blog and news content.
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.