Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles.
And from there, if the brand is really on top of its game, I’ll see its channel art — the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.
Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution.
The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media?
Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution.
The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media?
Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution.
The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media?
Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution.
The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media?
Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube.
But we wondered if video content had a place on our blog as well.
Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube.
But we wondered if video content had a place on our blog as well.
