Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?
With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.
![The Marketer's Guide to Facebook Live [Free Guide]](http://cdn2.hubspot.net/hubfs/53/00-Blog-Related_Images/facebook-live.png)
At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.
And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.
Video has been on the rise for a while, offering marketers a proven way to grab strangers’ attention and keep their target audience engaged.
Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.
Video has been on the rise for a while, offering marketers a proven way to grab strangers’ attention and keep their target audience engaged.
Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.
Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.)
Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.)
Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.)
Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.)
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google.
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google.
