Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day.
Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen?
Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out — 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.
Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out — 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.
Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out — 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.
![What Consumers Really Want From Your Video Content [Infographic]](https://blog.hubspot.com/hubfs/video_consumers_want_compressed.jpg?t=1487851668723)
Video content is no longer an option: It’s a necessary component of any successful marketing strategy.
The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content.
![The Bird's Eye View of Video: New Stats from Twitter [Infographic]](https://blog.hubspot.com/hubfs/twitter_video_compressed.jpg?t=1487585432420)
Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.
So, how can brands take advantage of high levels of video engagement on Twitter?
![The State of Video Marketing 2017 [New Data]](https://blog.hubspot.com/hubfs/State%20of%20Video%202017.jpg?t=1487243825408)
It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.
Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before.
There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it.
We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on social media, and — when they’re really good — try to relive them.
What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap.
Sound familiar? Since then, I don’t watch videos at work unless they don’t require sound.
What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap.
Sound familiar? Since then, I don’t watch videos at work unless they don’t require sound.
