When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”
Our expert this week has a few hot takes.
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth.
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth.
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl.
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl.
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value.
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value.
