Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads.
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads.
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual people, with emotions, personalities, and conversational quirks that can genuinely fool you.
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual people, with emotions, personalities, and conversational quirks that can genuinely fool you.
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences.
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences.
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all.
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what they’re seeing is real or AI.
