Why brands should stop overlooking their most powerful influencers: customers

Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers.

Loop Marketing strategy: A framework for stellar AI-era growth

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)

It’s all about you

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson.

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.

How to create AI prompts that eliminate bias and increase conversions

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it.

How to create AI prompts that eliminate bias and increase conversions

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it.

How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that?

How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that?

Content marketing vs inbound marketing (& why they both still matter)

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers.

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