How to hire and manage a remote digital marketing team

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent.

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could do just about anything.

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could do just about anything.

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs.

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs.

11 helpful resources for improving your business skills

It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success.

11 helpful resources for improving your business skills

It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success.

How to use buyer journey keyword research to unlock SEO-generated revenue

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up.

123