How to Write a Content Brief [Template + Examples]

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. 

Gen Z is turning this CEO’s business model upside down

“This whole entire generation is about to turn all of our business models on its head.”

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) 

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) 

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out.

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way.

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way.

How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites.

12345