3 Reasons Why Marketers Should Care About Data Security (And How to Get Started)

Over the last two years, you’ve probably heard a lot about cybersecurity.

Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face it, not too interesting for professionals in marketing, sales, or services.

3 Reasons Why Marketers Should Care About Data Security (And How to Get Started)

Over the last two years, you’ve probably heard a lot about cybersecurity.

Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face it, not too interesting for professionals in marketing, sales, or services.

How Apple’s iOS 15 Could Impact Email Marketers

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate.

5 Ways to Add a Personal Touch to Your Sales Email

In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day. 

Is SMS Marketing Dead? New Research Says Not Just Yet

Whenever I share a screenshot of a friend’s funny text on social media, someone always points out the huge number of unread text messages I have.

How HubSpot Helps Users Prepare for Google’s Core Web Vitals

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP).

→ Download Now: SEO Starter Pack [Free Kit]

To ensure your website has delightful UX for your visitors as well as one that meets Google’s standards for ranking, you’ll want to focus on Core Web Vitals.

5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy.

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%?

Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.

8 Best Video Hosting Sites for Businesses in 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week.

We actually had some fans that would watch our videos and dare us to do something on a weekly basis.

How to Write the Perfect Email to Apply for an Unlisted Role [Infographic]

Maybe you’ve been refreshing the Careers page at your dream company for months.

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