Link building is an invaluable part of SEO. In fact, it’s one of the top factors search engines look at when determining your ranking.
Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space.
Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.
With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community.
In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials.
Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually exclusive.
You know the saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Well, event promotion is similar. If you put on an event but don’t promote it, will it even happen? Without promotion, you probably won’t get any attendees because no one will know it’s happening.