Banner Ads Explained in 500 Words or Less

Let’s talk about online advertising.

Specifically, banner ads.

You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:

Welcome to The New Decade of Marketing

Marketers, welcome to 2020.

How to Automate Your Social Media Marketing Like the Pros

As a millennial, social media has been around since I was in elementary school.

Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12.

Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it.

The 4 Reasons You Chose a Bad Company Name … Now What?

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin.

Is Email Marketing Dead? No, But These Practices Are

99% of people check their email every day.

5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords.

Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent.

Starting a Freelance Business: A Step-by-Step Guide

So, you’re in the business of starting a business.

You’re looking for the freedom and flexibility that comes with only answering to yourself.

How to Rise Above Marketing Mediocrity, According to Ann Handley

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing.

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