When it comes to delighting people with design, details matter — a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.
Trouble is, with so many options to choose from, finding the right one isn’t always as obvious as we’d like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.
With the Fed recently raising interest rates, it is clear that consumer confidence is up. Shoppers have more money in their pockets and are willing to spend it. So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn.
How frustrated do you get when you can’t find the information you’re looking for on a website? Contrast that with time spent on a website where content you’re most interested in “magically” appears just where and when you want. We’ll bet you find the latter a more pleasing and powerful experience that you’ll remember long after you left the site.
The other day, I was in the grocery store. I overheard a cart-bound little kid asking his mom question after question. “Mom, why do they put so many apples out at once?” he asked as they browsed the produce section. “Mom, what’s Ocean Spray?” he speculated from one aisle over.
His enthusiasm and investigative demeanor got me thinking about my own level of curiosity.
Everlane isn’t like many other contemporary fashion brands.
While others’ pricing and supply chain information is shrouded in mystery, Everlane’s is completely transparent. On their website, you can see exactly how much money it takes to produce each of their products — and how much money they’re profiting. The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories.
Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.
So … When’s the best time to post content to social media?
As they say, there’s no “I” in “team” … but there are a few in “hiring mistake.” And you’ll have nobody to blame but yourself if you make one.
Hire well and you’ll have a high performing and happy team. Hire just one wrong person, fondly known as a “hiring mistake,” and you’ll spend a lot of time and emotional energy trying to fix your team. This is why hiring is arguably the most important job of a people manager.
As the old adage goes, a picture is worth a thousand words. And with marketers steadily increasing their visual content budget year over year, it seems that this visual exchange rate now carries even more weight.
In terms of visually displaying information, infographics serve as an ideal way to convey a complex idea in an interesting and manageable format.
Starting to notice some droopy shoulders around the office? Does your team need a bit more pep in their step? Sounds like it’s time to plan a team outing.
Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office.
With the close of the holiday season, retailers are breathing a sigh of relief. To help gear up for 2016, we’ve collected our most popular ecommerce posts from each month in 2015. Check out the top ecommerce articles from 2015 based off the interest of readers like you.
