No matter what industry you’re in, the first weeks of January always feel like a big storm has hit and passed. In a few weeks, your year is going to start ramping up again, and 2016 will start to feel like a routine. Big projects will start to take off, and you’ll miss those ‘moments between the lines’ that you’ve loved for brainstorming, tinkering, and exploring.
Time for another brainstorm session …
After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor’s blog? Are your bookmarks filled with favorite content from companies in your industry?
From changes in consumer behavior to evolving social media algorithms, the marketing world is constantly progressing. To be successful, today’s marketers need to have an advanced skill set that covers everything from content creation and social media to web behavior and analytics.
What skills do marketers need most to keep up with the industry and do their jobs well?
Having an idea is one thing; executing on it is another entirely.
Ideas come to us in all shapes and sizes, in all levels of importance, and at all different times of day. Sometimes, we get inspired by something we read online and want to capture it and comment on it. Other times, we come up with an idea out of nowhere and want to jot it down, or say it out loud into our phones before we forget it.
Although we hear about the health benefits of regular exercise all the time, hectic schedules can make it seem impossible to fit workouts in. The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time.
But you aren’t doing yourself any favors by disregarding your health.
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What if I told you that the key to increasing revenue, employee productivity, and lead flow was as simple as sending a tweet?
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We all want to be more creative — to be able to produce insightful, novel ideas whenever we need to.
We all have different personalities, different wants and needs, different experiences that shape us, and different ways of dealing with things.
If a coworker interrupts someone in a meeting to share her exciting idea, one person might respond by shrugging it off, while another person might lash out. Still another might stay silent, but let it ruin their whole day.
“Is that guy wearing leggings?”
“We should start a business selling male leggings.”
That’s all it took. One week later my business partners and I stood freezing in London’s Brick Lane Market with 22 pairs of female leggings “branded” with our male leggings brand.
