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Salespeople don’t hold all of the cards anymore. With a quick Google search and some browsing, people can gather as much information about a product as a salesperson has.
When you think of Santa Claus, we’re willing to bet that words like “jolly,” “bearded,” and “rosy-cheeked” come to mind. After all, that’s the image of Santa many of us — regardless of age — have grown to know and love, right?
The mall Santa that our parents forced us to take an annual photo with (despite the trauma it caused). The Santa we watched Tim Allen transform into in the first installment of The Santa Clause trilogy. And the Santa we’ve seen used in countless holiday advertisements — from Coca-Cola to Kodak.
In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video.
Growth was a little slower than they anticipated. It took them a year to make their first dollar, and then another year to sign on 10 customers.
Struggling to grow your business?
You’re not alone. Customer acquisition is no easy undertaking … but it is important.
The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you’re marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons — you need a new strategy.
Without fail, I almost always forget to put up an out-of-office email message when I’m headed out for vacation. It’s one of those things I remember just as I’m shutting down, or sometimes even after I’ve already left. (Heh, sorry guys.)
Since I usually throw them up in a hurry, I don’t take a lot of time to get creative. However, I remembered to put up my OOO message early this time around — so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.
Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds.
Ch-ch-ch-ch-changes.
It’s that time of year again. And as we all sit down and make a list of habit-changing, self-improving, mood-boosting things we vow to do next year, there’s no shortage of motivation to go around.
In the midst of holiday shopping and seasonal sales, it’s easy to get caught up in spending. But sometimes, the best things are free.
Over the years, HubSpot has developed a number of free tools and programs that we love to share with others.
Whether you’re driving across town, stuck on a layover, or settling down for an overnight train ride, you’re going to have some time to kill the next time you travel. If you’re anything like me, spending hours window shopping at the airport or scrolling aimlessly through your Facebook News Feed feels like a total waste of time.
But there are much better ways to pass the time while traveling — which is why we’ve curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy.
AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong.
