When it comes to discounts and coupons during the holiday season, it seems like everyone is doing it. If retail giants are knocking a big percentage off their prices, a small ecommerce company like yours must do the same to keep up, right?
The problem with discounts and dollar savings is that your new lower prices might confuse buyers. See, if they get a great deal on your products now, they won’t want to pay the higher regular prices when they return. The value of your products will be firmly set at the lower amount. And that’s no good, is it? So, what can you do to keep up with the big box giants without offering discounts? Believe it or not, the options are endless.
Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)
But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit. Little did I know that in my quest to stop biting my nails I’d unlock something much bigger for myself — both personally and professionally. It was mindfulness.
In case you missed it, we now live in a mobile-dominant world. This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices, so a compatible web design is no longer a luxury, but a necessity. In April of 2015, “Mobilegeddon” transformed the marketing world as we know it, putting responsive and mobile websites at the forefront of a marketer’s mind.
In the world of marketing, there’s no shortage of new strategies designed to engage audiences and inspire purchases.
From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. But if there’s one thing we know for sure, it’s that emotions rule our decision-making.
When I first started editing pieces for HubSpot’s Marketing blog, I was really, really scared.
I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing.
When I first started editing pieces for HubSpot’s Marketing blog, I was really, really scared.
I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing.
If you’ve ever taken a Lyft, you know the ride’s been a little different than those with other ride-sharing apps.
Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump.
If you experience both pain and relief when reading the title of this post, you’re in the right place.
As marketers, there’s a story that we know all too well. It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended.
Website uptime — the amount of time a business’ website is up and functioning — is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down … there’s always the looming possibility that it might.
It’s a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut — from “taking it in stride” to “totally losing their minds.”
Once upon a time, students applying to colleges waited for relevant materials to arrive in their inboxes. Schools sent out viewbooks, pamphlets, and newsletters to prospective students to drive applications and enrollment—and it worked.
