Whether you’re meeting with colleagues who are working from home that day, or with clients located half a world away, running a productive and effective remote meeting can be a challenge.
When you’re face-to-face with people, it can feel much easier to communicate efficiently and gauge how they’re feeling and reacting to different ideas.
It’s not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.
For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.
If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important?
Sure, the headline is responsible for capturing a visitor’s attention … but then what?
It’s the most wonderful time of the year—when all of your current customers are joined by brand new buyers hoping to find something for the ones they love. This is the beauty of the holiday season, but only if you managed to make those brand new customers stick around in the New Year. If you’re settling for a bump in sales in November and December, then you’re really missing out on the true gift.
So, how can you make that one-time buyer your new best friend? Let’s take a look.
Work and a busy schedule can take a lot out of a person. Thankfully, the holidays are a great time to slow down, recharge, spend time seeing your loved ones, and do things you wouldn’t normally have time to do.
While it can be tempting to fill your holiday schedule with travel and funtivities, there is something to be said about making time to tackle some of the things that have been collecting dust in your mental backlog.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Few of us truly enjoy meetings in large part because they are often cited as a huge waste of time. For instance, in a study for Harvard Business Review, a group of consultants from Bain & Company analyzed the calendars of key employees for one company and found that one weekly executive meeting consumed 300,000 hours each year.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
As the saying goes, people don’t leave their jobs, they leave their bosses. So if you’ve been blessed with a teamful of rockstars, you should probably make sure your management style isn’t making direct reports anxiously eye the door.
In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books.
There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day.
In this article, I’ve shared a collection of ten must-reads that every marketer should have on their business bookshelf.
Successfully recruiting new employees to your team is a grueling process. It can take months to find someone who’s the perfect fit for both the position and company culture — and sometimes, when the going’s really rough, it can be tempting to settle on someone who’s good … but not great.
If you look at how product pages take shape across different companies, it’s clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy coded elements.
Of course, some companies fare better than others at creating delightful product pages.
