The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me.
Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don’t want to shove off until the last minute.
Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers.
Trouble is, time and resources can often hold many marketers back from attending these events.
Marketers and salespeople are the most critical links to a company’s customers. And the moment inbound marketing was implemented into your organization, your marketing department merged with the sales department. They are no longer separate, working on different islands. And they must work together at each stage of the sales funnel.
It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text — making visual content highly shareable and engaging.
Posting compelling visual content is one of the most important things you can do to improve your social media strategy.
Here at HubSpot, we know a thing or two about webinars. We’ve
set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as
Facebook,
LinkedIn and
Unbounce, and we’re able to host and promote in-house because of
the modern marketing team we’ve built.
No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it.
Here at HubSpot, we know a thing or two about webinars. We’ve
set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as
Facebook,
LinkedIn and
Unbounce, and we’re able to host and promote in-house because of
the modern marketing team we’ve built.
No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it.
Does your website have what it takes to survive Black Friday?
Last year, $1.5 billion in sales were generated on Black Friday — a new record for the post-Thanksgiving shopping holiday, according to Comscore. In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices.
Whether you’re designing your website, a product, or another part of your business, great user experience is a key to creating value for your customers. Designing with your user in mind from the very beginning will not only make your customers happy, but it will help grow your business.
For example, StubHub saw a 2.6% increase in purchase rate when they replaced a text link with a button. Zillow boosted their conversion rate by providing geographic context to home listings.
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.
Wouldn’t it be nice to have a little pocket guide to navigating Facebook?
