From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. From circulation to sales, every aspect of the business has seen dramatic changes over the past few years.
When it comes to preserving phone battery, people have been known to get a little crazy.
In fact, back in July, a Long Island teen actually hopped on stage at a Broadway show in an attempt to charge his cellphone using an outlet he’d spotted. And in an even stranger turn of events back in May, a New Jersey man snuck into a home and hid under a bed for three days to charge his arsenal of four cellphones.
The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.
A writing personality is just as real, unique, and nuanced as your personality in everyday life — expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.
According to the National Retail Federation, eCommerce accounted for 20.9% of total holiday sales in 2019, and that number seems to increase every year. As a result, you have the opportunity to position your online shop in front of a huge base of consumers who are actively browsing the web with intent to purchase goods.
78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google’s data and research from the 2014 holiday season.
That means a lot of eyes are going to be on your website in the upcoming weeks. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end, but also by giving their website design a dose of holiday cheer.
Welcome to The Science Behind Success — a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right?
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
I don’t know about you, but my calendar is one of the most valuable tools I use.
Between calls, meetings, lunches, trainings, outings, and events, I rely on my calendar to keep me organized — and sane.
When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.
So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:
If only I had more budget, I could grow my business.
We’ve all had this thought before — but what’s actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?
There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it.
