Ever find yourself with a ton of ideas that you don’t know what to do with? You can picture what you want to do in your head, but you don’t have the technical skills to actually execute on them.
You need a developer — someone with the expertise required to take all of your grand plans and actually turn them into something.
One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book.
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, teach them to long for the endless immensity of the sea,” said Antoine de Saint-Exupéry, creator of The Little Prince.
Timing is everything.
In fact, I’m willing to bet that you can think of a dozen instances where timing has been responsible for the success or failure of a particular task. For example, in cooking, it can mean the difference between a culinary triumph and a big, burnt mess. And in comedy, it can determine whether a joke falls flat or evokes a raucous laugh.
Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. Not only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth.
How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely — maybe even somewhat obsessively at times.
Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business.
If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage.
Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly.
Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015, there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes.
If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you’d probably get a flurry of strong opinions.
But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much?
It’s after five o’clock, and what was suppose to only take a few minutes is edging closer to a few hours. You’re hungry, tired, and just about ready to throw in the towel. Sound familiar?
We’ve all sat by and helplessly watched as free time slips through our fingers and productivity hits rock bottom. When you finally craft that tweet, build that perfect list, or set up that landing page, the joy of accomplishment doesn’t even taste that sweet. At that point, you’re simply too worn out to care.
