Have you ever seen a particularly genius marketing campaign and thought to yourself, “Wow, why didn’t I think of that?”
When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns — like Dove’s “Real Beauty” campaign or Old Spice’s “The Man Your Man Could Smell Like” — garnered similar reactions.
Are you prepared for the unknown?
Prior to attending the National Preppers and Survivalists Expo in Louisville, Kentucky, I hadn’t put much thought into it. In fact, most days, I don’t even know what I’m going to eat for lunch, let alone what I’d do in the event of lean times — or worse, an apocalypse.
Sponsored content has recently come under fire from writers. Why? There’s an idea of sponsored content being lower in quality and integrity. In some cases, this is definitely true: there are companies out there that pump out slimy sales pushes. But there are also companies that provide a platform for independent, thought-provoking articles. These companies are literally paying journalists and media companies to have their own voice. It’s these pieces of sponsored content and native ad campaigns that are truly great.
Keeping up with emerging social media networks is challenging. It’s easy to feel like you’re spreading yourself thin.
That said, maintaining a healthy social media following on all of your networks is even more challenging. You can’t help but want more followers, but if you’re going to extreme lengths just to build up that number with empty names and faces, it’s not worth the time and resources.
Pop quiz: If you had to define product marketing right now, what would you say?
A lot of folks have difficulty answering this question — but don’t worry, it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s pretty hard to find a good definition of it anywhere … even on Google.
Tour de France winner Greg Lemond once said, “It doesn’t get any easier, you just go faster.” The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Once you hit $2 million in ARR, you want to want to get to $10 million in ARR in six quarters or fewer. To do this, you need to achieve about 15 percent month-over-month MRR growth!
If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox.
It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, according to a study by Litmus.
If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox.
It starts to feel like a chore because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, according to a study by Litmus.
Giving Tuesday is right around the corner and everyone is looking for an edge to help them raise more money on December 1st. The effort will be worth it as Giving Tuesday will likely continue its tremendous growth.
Close your eyes and picture a one-page, typed document — maybe a resume, or a letter — that uses the font Times New Roman. Now, change the font of that document to Courier. Now to Comic Sans.
The look and feel of the document would change entirely depending which of those three fonts you employed, right?
