Whether you’re designing your website, a product, or another part of your business, great user experience is a key to creating value for your customers. Designing with your user in mind from the very beginning will not only make your customers happy, but it will help grow your business.
For example, StubHub saw a 2.6% increase in purchase rate when they replaced a text link with a button. Zillow boosted their conversion rate by providing geographic context to home listings.
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.
Wouldn’t it be nice to have a little pocket guide to navigating Facebook?
Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you’re on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities?
That’s the position I’ve found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
The marketing and advertising industry is obsessed with shiny objects — the shinier the better. Our attention is focused on hiring employees who understand the latest platform, process, tool, or software.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
The marketing and advertising industry is obsessed with shiny objects — the shinier the better. Our attention is focused on hiring employees who understand the latest platform, process, tool, or software.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Have you ever had a day where you just feel like you haven’t made any progress?
Everyone goes through these peaks and valleys.
Did you know that Elon Musk collects James Bond memorabilia? Or that television host Bob Barker trained in karate under Chuck Norris for eight years?
The hobbies we keep reveal a lot about our personalities. But did you ever stop to think that there are some hobbies out there that can actually make you smarter?
If you were starting a business today, would you decide to go after one of the most monstrous companies in the world?
Back in 2007, that’s precisely what Gabriel Weinberg did. He founded the company DuckDuckGo — a search engine that directly competes with Google.
If you were starting a business today, would you decide to go after one of the most monstrous companies in the world?
Back in 2007, that’s precisely what Gabriel Weinberg did. He founded the company DuckDuckGo — a search engine that directly competes with Google.
If only there were more hours in a day. For most marketers, this is something we find ourselves asking all too often.
Despite our earnest desire to check off more on our to-do lists, much of our daily schedule is littered with interruptions. In fact, the average office worker becomes distracted every three minutes.
