If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you’d probably get a flurry of strong opinions.
But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much?
It’s after five o’clock, and what was suppose to only take a few minutes is edging closer to a few hours. You’re hungry, tired, and just about ready to throw in the towel. Sound familiar?
We’ve all sat by and helplessly watched as free time slips through our fingers and productivity hits rock bottom. When you finally craft that tweet, build that perfect list, or set up that landing page, the joy of accomplishment doesn’t even taste that sweet. At that point, you’re simply too worn out to care.
A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. The truth is that they may not.
Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions.
These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people.
Picture this: You’re running late for work, your hair is a mess, and you’re convinced that your car keys actually grew legs and wandered off without you. Do you stop everything and grab some breakfast?
Approximately 31 million Americans — that’s nearly 10% of the population — are guilty of skipping their morning meal.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
High staff turnover can be a problem for any company. Teams typically rely on each and every member to keep things moving forward, so when someone leaves, it can often disrupt progress.
It’s not easy to get your company noticed these days. Attention spans are shorter, and companies are publishing more content than ever before.
So what should companies be doing to rise above the deluge of content online?
The folks at Medium think they’ve found the answer.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Do you actively express interest in wanting to know more about something? Are you constantly testing your campaigns to uncover trends and patterns? Do you find yourself asking a lot of questions?
We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat!
Holding concentration in the digital world is difficult. In fact, it’s gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds — that’s shorter than a goldfish.
Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.
But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they’re paid, or whether they’re working in a particular industry? And how do these priorities differ depending on where you are in the world?
