The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is getting far more attention than ever before, and more organizations are making progress.
Emotions are always high during the holiday season, and that puts you, the ecommerce vendor, in a very pleasant situation. Emotions often lead to purchases, especially if you target those emotions responsibly. Knowing which emotions to invoke can lead to some seriously amazing sales. Let’s take a look at which will fill carts on your ecommerce site.
Ever wanted to write out a word, but realized you weren’t quiiite sure how to spell it? We all face this challenge every once in a while, and the internet — or autocorrect — isn’t always there to save the day.
This is when we need to put ourselves in the shoes of a spelling bee contestant. When they’re up on stage and encounter a word they don’t know how to spell, what do they do?
Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task.
Between outlining, deciding on a design, filling it out, and finalizing the details, it’s not uncommon for a few questions to pop up.
Have you ever watched a movie where you find yourself really rooting for the main character? How about when young Forrest Gump breaks free of his leg braces and escapes the bullies on bikes?
It’s hard not to let out a little, “Run, Forrest, run,” while you’re watching it, right?
When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay.
Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it’d surpassed 10 million registered accounts only four months after launching — and it has almost two million daily active users.
Halloween is a fun holiday, and it doesn’t get the attention it deserves. Halloween doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. (For example, here at HubSpot, we’re currently gearing up for INBOUND 2016.)
But that doesn’t mean you should skip the festivities at your office Halloween celebration.
The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Last year, online retailers took home more than $101 billion during November and December. This year, that total is expected to increase beween 6-8% to reach as much as $105 billion. Now that you know what’s at stake, what do you need to do to grab as much of that cash as you can?
You’ve heard it a million times, the publishing industry is changing. Print dollars are diminishing, paywalls are crumbling, and banner ads are being blocked. But, how is all of this really affecting publishers?
