Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts.
Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait … there’s more.
We all know that improving conversion rates on lead generation campaigns translates to more leads for advertisers. Yet most publishers don’t have a strategy in place for improving these numbers. Easier said than done, right?
When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts.
Cool topic? Check. Compelling research? Check. Accurate data? Check, check.
When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it.
With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy.
Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.
Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. Whether you need the space or the manpower to keep all your products within reach and accounted for at all times, the fact remains that this particular concern could shut you down before you even get started. Unless you discover the beauty of dropshipping.
It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.
That’s all par for the course at The Sunburst Convention, an annual conference in Orlando, Florida for professional celebrity impersonators and lookalikes. Since 2003, people have attended this conference to make connections with fellow performers, book gigs, and hone their craft.
If you were to design a subway map, what would you design for: geographical precision or visual clarity? Is it better for a map to accurately represent the geography at street level, or for it to be abstract and easy-to-understand?
In 1972, Massimo Vignelli chose the latter — visual clarity — when he designed a map of the New York City subway system.
40,296.
That’s the number of plugins on WordPress. With so many available, it’s tough to figure out the best ones to use — especially when you’re strapped for time.
Here’s the good news: We’ve done the work for you. Below you’ll find 17 fantastic plugins every marketer using WordPress should know about.
It’s getting harder—much harder—for media companies to acquire engaged audiences. There are two major reasons behind this trend: there’s a lot of content floating around the Internet, and readers’ attention spans are spread thin as a result. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment.
