You did it. You just hired your first developer … or maybe it was your 100th. Either way, you’re growing your company and that’s exciting.
But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) They speak a different language than marketers, making effective communication a bit of a challenge.
It’s a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have ever you seen a co-worker bopping along to their Spotify playlist suddenly panic and start frantically tabbing through their browser trying to close the offending ad that snuck its way in? Was that co-worker actually you?
Over the years, ads have started intruding in on our lives.
WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite some time.
“What You See Is What You Get,” or WYSIWYG for short, refers to an HTML editor in which the content appears as it would when it’s live.
You’ve just written your fifth blog article of the week, you have twenty-something slots to fill with engaging Twitter content, and you’re coming to the realization that those emails you’ve been putting off aren’t going to write themselves.
The struggle is real.
My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.
Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.
So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.
But once you sit down to craft your buyer personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you’re supposed to begin.
Credit card chargebacks can result in tremendous losses for your online store. Not only that, but the financial institutions that back those charges could put you in a sticky situation while investigations are carried out. New technology is regularly put in place to help ecommerce companies weed out the fraudulent charges, but they become obsolete the moment criminals discover new ways of stealing. While you simply can’t catch everything, there are some things you can keep your eyes peeled for. These 10 tips will help you cut down on credit card fraud, which will then boost your bottom line.
Once upon a time, clicks and impressions were the currency of digital media. But today, times are changing. With banner blindness being the norm, advertisers are looking for new ways to get more out of their digital advertising investments. They’re looking to build long-term relationships through leads that they can nurture. The problem? There’s often a disconnect between media companies and advertisers.
Many bloggers face a common problem: How do you make an article really informative, but at the same time really easy to read?
In my areas of expertise — marketing, entrepreneurship, SaaS — the topics can get really complicated. If I’m not careful, my articles can be complex, jargony, and really boring. So how do I avoid this?
