For many people, myself included, the prospect of performing in an improv show is downright terrifying. What could be worse than having to get up in front of an expectant audience with no lines, no plan, and no idea what your fellow performers are going to say?
But if you’re willing to step out of your comfort zone, there’s actually a lot that you can learn from improv.
Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword?
In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful.
If you think planning and implementing an SEO strategy for your school is a luxury you can’t afford, you’re definitely not alone… but that doesn’t mean you’re 100% correct.
I’d been working on the HubSpot website for several months when the déjà vu struck.
My team and I were going over the initial wireframes for a new page. As always, we’d started the project with the noble goals of better branding, an improved user experience, and sleeker designs. And, as always, we had ended up debating the most minute details.
Search engine optimization is complicated.
For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they’ll simply never get it right.
Have you ever wondered how much other marketers out there are making?
What about the marketers working right alongside you? How much are they making? More than you?
While discussing salaries is kind of a taboo subject in the U.S., it’s perfectly normal to be curious about how your salary compares to that of other marketers. (Trust me, we think about it too.)
It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either. Many marketers complain about their effectiveness, too. Publishers are stuck in between both party’s complaints and many of them are reacting to this pressure.
Spending countless hours analyzing your marketing performance every week? Sure, it’s important, but you also have to create content, manage contributors, run your marketing campaigns … the list goes on.
What if I told you it was possible to analyze your marketing in just 15 minutes a day?
It’s natural to be afraid of doubt — especially when you’re leading a team. You want to be the calm, cool, and collected leader … but inside you’re freaking out.
Turns out, some of the best leaders and innovators are those who share their doubts with their team. That’s what Kevin Eyres, an executive coach for hyper-growth companies and former executive at LinkedIn, recommends to the leaders he works with.
You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict budget that you can’t blow installing a font here or there that might work with your designs.
