How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites

According to Internet Live Stats, there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. With so many websites in existence, what makes the good ones stand out?

As inbound marketers, we often jump to SEO, social media, or the quality of content published. But there are actually quite a few other things to consider when judging the success of a website.

Want Happier Employees? Focus on These 3 Things [Infographic]

The smartest leaders in today’s workforce want to develop and maintain company cultures that attract and retain employees who are happy at work.

Being happy at work isn’t just good for the employees. It’s good for the company, too. After all, a study of 250,000 people found that happy employees tend to be healthier, more productive, have more energy, and maintain better relationships — with you, with their customers, and with each other.

Want Happier Employees? Focus on These 3 Things [Infographic]

The smartest leaders in today’s workforce want to develop and maintain company cultures that attract and retain employees who are happy at work.

Being happy at work isn’t just good for the employees. It’s good for the company, too. After all, a study of 250,000 people found that happy employees tend to be healthier, more productive, have more energy, and maintain better relationships — with you, with their customers, and with each other.

OMCap lädt ein: die größte internationale Online Marketing Konferenz in Berlin

Kollaboration die nur auf Online Bekanntschaften beruht sind Ihnen zu unpersönlich? Sie haben Probleme mit dem Fortschritt der Online Welt Schritt zu halten? Das muss nicht sein !

Jährlich gibt es viele regionale Fachveranstaltungen rund um Digital, Social & SEO bei denen Sie sich mit Experten und gleichgesinnten austauschen können. So auch bei der OMCap (kurz für: Online Marketing Capital), dem größten jährlichen Online Marketing Event in Berlin. Am 7.- 8.10.2015 versammeln sich nationale und internationale Experten aus verschiedenen Industrien für das zweitägige Spektakel in der Hauptstadt.

Event Swag Your Attendees Will Love … and Loathe

The main attraction of any live event is (or should be) the content. At HubSpot’s upcoming INBOUND event, for example, we have over 100 speakers from marketing, sales, and beyond, designed to attract thousands of attendees.

But sometimes, it’s the little things that can make an event go the extra mile. The special surprises the coordinators throw in; the prizes companies hand out; the contests that take place. You know … the free swag!

7 Ways to Cure Your (Shopping Cart) Abandonment Issues [Infographic]

You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you’re satisfied, you decide to check out. However, something stops you, like millions of online shoppers, from completing the process.

The Pros and Cons of Investing in a Mobile Publishing App

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens.

However, mobile ad-blocking technology is also making strides. Apple, titan of mobile devices, indicated recently that they were planning to include content-blocking technologies in iOS 9 – an addition that would also cut off majority of ads encoded in a site’s JavaScript. Advertisers and publishers alike might be in trouble if they don’t step back and reassess their mobile strategies.

How Clif Bar Manages a Business With Not One, But Five Bottom Lines [Podcast]

All it takes is a quick look behind the scenes at Clif Bar to realize that they don’t operate like most companies. That philosophy was made crystal clear when the company’s founders turned down an offer to sell the company for $120M in 2000.

As a result, Clif Bar has become one of the best places for employees to work and one of the toughest places to get a job (in 2014, the company received 7,700 applications for just 114 open roles, according to Fortune). 

A 5-Step Process for Writing a Standout Networking Email [SlideShare]

You know what gets discouraging? Sending out emails, but not receiving any responses. At all.

So how do you send a networking email that people will actually respond to?

Writing an effective networking email that gets results takes more effort than simply typing up a few sentences in a “compose” window.

Going Global: 22 Growth Hacks & Resources for International Expansion

For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.

Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first?