INBOUND 2015 is less than a week away! If you’re headed to Boston, you’ve probably taken a look at the agenda and seen the incredible speaker line up. To make it a little easier to choose, we’ve handpicked six sessions and events that are specifically geared towards ecommerce professionals. They’ll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business.
Even if you’re already on the visual content bandwagon, it can be a struggle to actually start creating it — especially when you’re trying to communicate complex, detailed, and abstract topics.
So what’s a marketer to do?
Did you know that there is a certain type of blog post that makes up 10% of a blog’s repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.
In a recent study, we investigated these standout posts, which we call “compounding posts,” and discovered that they’re found in all types of business blogs. Yep, even yours — you just have to know how to find them.
Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%.
Digital publishers and advertisers are in a great position to see similar results.
When you’re planning to make changes to your website, it helps to poke around other companies’ websites to see what they’re up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like?
While you’re certainly not trying to copy features exactly, seeing what others are doing can help you figure out what’s new in the fast-paced world of design and inspire new ideas for your own site.
Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics, only 5% of penalised websites are submitting a reconsideration request every month to recover their rankings.
When was the last time you changed your email password? Your Facebook password? How about your bank account password?
If it’s been a while, you may want to take a few minutes and change ’em up. According to a survey of 2,000 people in the U.S. and the U.K., almost three-quarters of consumers use the same exact password for multiple accounts. What’s more, a large number of people haven’t changed that duplicate password in over five years.
If you’re reading this, you probably have an email address (or two, or three …). In fact, you’ve probably been sending and receiving emails for years, and you’ve definitely received some questionable deliveries in your inbox.
Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn’t hesitate to direct them towards the trash, right?
If you’re reading this, you probably have an email address (or two, or three …). In fact, you’ve probably been sending and receiving emails for years, and you’ve definitely received some questionable deliveries in your inbox.
Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn’t hesitate to direct them towards the trash, right?
The explosive growth in mobile usage — specifically in app usage — has created an ultra competitive marketplace. A whopping 1.4 million apps are on both the App Store and Google Play. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention.
