For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice.
(In fact, if you’re highly experienced, you probably do all three at once.)
But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?”
You wouldn’t design a new kitchen without creating a blueprint first, would you? Similarly, you’d never want to design a website without creating a sitemap.
A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently.
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We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is the time we all spend scheduling any type meeting.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Whenever someone quits their job, it can really shake up a team’s dynamics. Remaining employees might find themselves scrambling to cover the extra work for weeks or months until someone new gets hired. Even then, the onboarding process can take months.
Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.
Optimizing for mobile is only one way Facebook is adapting their advertising platform to help businesses target today’s consumer.
We can all agree that, in most cases, there’s more than one way of doing something.
For example, some people default to the “loop, swoop, and pull” method when they tie their shoes, while others swear by the “bunny ears” technique. Either way you swing it, your shoes get tied, right?
Trouble is, in some areas of life, different approaches don’t always return the same results.
The “R” in HubSpot’s culture acronym “HEART” stands for “Remarkable,” but the word isn’t just a stand-in for “awesome” or “great.” We really mean it — we like to surround ourselves with people whose work and attitude are so exceptional they prompt remarks.
Marketing guru Seth Godin is also a firm believer in standing out (have you seen his glasses?). Both in his writing and speaking, he extols the value of being different and marching to the beat of your own drummer.
Even after years of education, there are some things that some people still mess up. For me, it’s algebra. For others, it’s the laws of physics. And for many, it’s grammar.
It’s not easy. Words and phrases that sound fine in your head can look like gibberish when written down — that is, if you even realize you made a mistake in the first place. It’s easy for little grammar mistakes to slip by, especially when you’re self-editing.
There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members—pageviews, returning visitors, keyword performance, referrals, etc. Each of these gives you insight into some form of reader engagement.
