We all know that optimizing your website — both for searchers and search engines — can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website’s pages.
After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point. Inevitably, you’ll have to take the plunge: You’ll have to develop and implement your SEO strategy, and keep tabs on how your optimized pages are performing.
The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece’s quality, but they don’t often give tips on how to be a better content marketer in general.
We all know it’s important to create original, useful content — ideally quickly and consistently. But how do we make those processes part of our mental frameworks?
No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience. Making that a reality depends on creating something that answers an audience’s most pertinent questions, is presented in an engaging way, and maybe even offers some new ideas no one’s hit on before.
As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, yet knowing how to connect with such an expert requires skills that aren’t inherently part of a marketer’s usual wheelhouse.
Locating the right people, getting prepared for an interview, and drawing vital information from them depends on accessing your inner journalist and sharpening up your outreach and interviewing skills.
The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data.
The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and none of the credit. Not cool, less-than-scrupulous people. Not cool.
Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” In reality, offering more than one way to make a purchase just gives buyers a multi-channel experience.
We spend a lot of time, resources, and energy on email. According to Atlassian, in a given week, we receive an average of 304 business emails, check our inboxes 36 times in an hour, and spend 16 minutes re-focusing after exiting our inbox.
Because we spend so much of our workday in email, it’s worth learning how to do it faster. And one of the easiest ways to get faster at email is by using keyboard shortcuts.
Working remotely is both a blessing and a curse.
The blessing? Eliminating the need to pour time, stress, and money into your commute.
The curse? Missing out on office culture, face-to-face-time with your co-workers, and productivity. And while telecommunication is now a mainstay in office culture, it’s not always easy to ensure that you or your team stays productive when working out of the office.
Employees want to know how they’re doing — and they want to know it often. They crave both positive and constructive feedback. What are their strengths? Where can they improve? Where do they stand in the organization?
It’s every manager’s responsibility to provide meaningful feedback on a regular basis. And that doesn’t mean waiting for the annual review to roll around: Employees that are highly engaged at work receive feedback at least once a week.
Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. While good for people who don’t know anything about Inbound, they’re rather redundant to those who have already made the switch and designed their site with conversions in mind. This article is for the latter.
When life gets stressful, there’s one quote that I always like to remember: “You have the same number of hours in the day as Beyoncé.”
As true as that saying may be, most of us still come up short in terms of the time and resources we need to cross tasks off our list.
