So, you’ve read dozens — if not hundreds — of SEO articles on the web. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with your business’ goals.
But after all of the reading and learning and strategizing, it dawns on you: You haven’t actually done anything yet.
Publishers should be natural leaders in content marketing. Providing high quality, authoritative content is already your stock in trade. While quality content is a fundamental requirement of successful digital marketing, it’s not enough in and of itself.
During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year.
Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video.
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There’s no question that men and women think and communicate differently. Sometimes it feels like we’re from different planets, right?
This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.
In the age of selfies, bad photography runs rampant. Duck lips, bathroom pictures, too close close ups — the list of photography faux pas is seemingly endless.
Video has become one of the most powerful forms of marketing content. As people become more and more impatient, the text-only approach is no longer cutting it. We’ve moved into a visual-centric world, of which video is a critical piece.
One component of your marketing strategy that video’s especially great for? Explaining to web users what your business does, what you stand for, and why customers need you. This is called “the explainer video,” and it’s a quick, memorable way to make an impact on people who might buy your product but need to know more information.
I have a confession to make: I used to be embarrassed by my age.
And I don’t mean I was a little bit embarrassed. I’m talking a gut-wrenching level of embarrassment to the point where I would either lie about my age or deny the person a response.
Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. And excited customers are more likely to spread the word. And the word is social proof—a powerful marketing tool that you just can’t buy.
Publishers have faced several challenges with the explosion of digital media over the past ten years. Perhaps largest on that list are the many audience data silos that have popped up here and there and everywhere.
Infographics that really stand out are far more than just a smattering of pictures and charts. They might tell an engaging story — one built around compelling data, graphics, or illustrations. Or perhaps they serve as a really helpful visual resource.
While great infographics come in a variety of forms, the common thread is that they’re visually pleasing and designed in a way that makes complex topics easy to understand whether you’re a novice in the subject or an expert.
