Few things are more frustrating than pouring your time and effort into creating a great publication for your business, only to find that your hard work isn’t translating digitally.
I’ve made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don’t have to learn them the hard way too.
And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. I’m not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
A great idea can inspire.
But it can also made you jealous of its simplicity, humor, emotion, and elegance.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
As marketers, it’s our job to be convincing … but that doesn’t mean it’s easy. In fact, persuading someone to complete a certain action requires a lot of careful consideration.
Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.
But, for some marketers, Vine is still somewhat of an unknown.
Is your website ready to attract and convert mobile website visitors into leads?
According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.
Free beer and foosball tables serve as a nice addition to any office, but do they really have an impact on employee engagement? Is that really what company culture is all about?
While it’s likely that no one will complain about these perks (they’re awesome, after all), many companies are shifting their focus to prioritize intrinsic motivators such as peer-to-peer recognition and frequent feedback as a way to improve employee engagement.
You know what’s really difficult?
Being succinct. Seriously … it’s ridiculously hard. If you don’t believe me, just grab your favorite copywriter and ask them.
It’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what a slogan does.
“Everyone should learn how to code.”
This has been the narrative in the technology industry over the last few years, and for good reason. Code is behind nearly everything we touch today. Even those who don’t have a desire to become a developer are learning to code in order to gain a fundamental understanding of how technology operates.
It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone. If your B2B inbound marketing strategy has not been as effective as you like, this could be the reason why.
