Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful.
That was 10 years ago.
Now, thousands of articles later, coming up with topics is easy. Not only do I publish articles on my two blogs, but I also publish hundreds of guest posts for dozens of publications.
What do Taylor Swift and Hillary Clinton have in common?
They’ve both been on the cover of Vogue. They both made TIME‘s “100 Most Influential People” list. Oh, and they’re both taking pages from the same marketing playbook.
Over the past several months, Hillary Clinton’s team has been taking note of Taylor Swift’s marketing tactics for her own presidential campaign promotions.
97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. With 71% of European marketers creating more content this year than in 2014, it’s clear that content as a strategy to reach audiences remains powerful and continues to grow.
However, with marketers increasing their publishing volume, it’s likely that your target audience is starting to feel bombarded with content.
At some point in your life, you’ve probably been on a team.
Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department — it’s likely that you’ve experienced the feeling of strength in numbers. After all, everyone always says that the sum of a team is greater than any individual, right?
Have you ever poured your heart and soul into a blog post only to see it completely tank?
It doesn’t generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn’t that drive you crazy?
To gain a better understanding of their audience’s interests — and ensure that their content is actually resonating — smart marketers are turning to the performance numbers of existing content to inform their strategy.
If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull out of something that we’ve already put a lot of time, money, or effort into.
Not all publishers are sophisticated media giants with a dedicated focus on maximizing readership anywhere and everywhere. Subsequently, most publishers lack a well-conceived mobile strategy, let alone a mobile-friendly or mobile responsive website.
At HubSpot, our marketers are outstanding teachers.
Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we’ve decided to start a weekly video tutorial series called #HubSpotHowTo.
You never know for sure which social media tactics are going to deliver for you.
Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules.
“Comic Sans is the best joke I ever told,” tweets the font’s creator, Vincent Connaré.
Between websites like BanComicSans.com and an online petition against the typeface with over 5,000 signatures, it’s clear that people don’t just hate Comic Sans … they really hate Comic Sans.
But why?
