Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. And excited customers are more likely to spread the word. And the word is social proof—a powerful marketing tool that you just can’t buy.
Publishers have faced several challenges with the explosion of digital media over the past ten years. Perhaps largest on that list are the many audience data silos that have popped up here and there and everywhere.
Infographics that really stand out are far more than just a smattering of pictures and charts. They might tell an engaging story — one built around compelling data, graphics, or illustrations. Or perhaps they serve as a really helpful visual resource.
While great infographics come in a variety of forms, the common thread is that they’re visually pleasing and designed in a way that makes complex topics easy to understand whether you’re a novice in the subject or an expert.
You know that little show Parks and Recreation? That one that won a Golden Globe last year? Yeah, this guy starred in it.
His name’s Aziz Ansari, and the man’s no one-trick pony. In the year since Parks and Recreation‘s final season, he’s released a new book, Modern Romance along with his fourth comedy special, Live at Madison Square Garden, which was the final performance in his North American Arena Tour.
This morning, Facebook announced three updates to users’ News Feed preferences that give users more control over the content they see in their News Feeds. These updates are available today on iOS and will be rolling out on Android and desktop over the next few weeks.
This is part of their continued effort to show Facebook users the stories that matter most to them. To do this, Facebook ranks stories based on how interesting they think the stories are to users — all based on whom users interact with and which kinds of content they Like and comment on.
So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move.
But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you’ve got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you’re not creating a Facebook Page with the potential to get noticed, Liked, and engaged with.
One of the fasting-growing wine brands in the U.S. doesn’t own any vineyards. They don’t plant any grapes. They don’t even own any wineries. Instead, they buy and re-sell premium wines.
It all began during the last recession. 90+ Cellars President Kevin Mehra saw some big inefficiencies in the wine market, so he came up with a plan to flip the industry on its head.
Searching for someone to run your social media efforts can be both an eye-opening and frustrating experience. It might seem that, of the applicants who can boast any goal or metric from their job, the one thing they point to doing is “driving engagement.” While engagement metrics can be tied back to a business’ bottom line, more often than not, social media marketers aren’t moving the metrics CEOs care about.
The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever.
It’s the self-help topic du jour: achieving “work/life” balance.
Tips for reaching this coveted state-of-being range from the physical (like exercising and unplugging from technology) to the psychological (like meditating and mentally “disconnecting” from work) to the sociological (like meticulously scheduling all of your outside-of-work interactions/activities with friends and family).
