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It’s hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study, 78% of B2B prospects kick off their buying processes by asking for network referrals. With this in mind, businesses should strive to get referred to new potential customers before reaching out.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads.
It’s no secret that email marketing is a critical component of the inbound methodology. After all, why work so hard to build up a database of leads if you never do anything with them? An email campaign can be a very successful approach to nurturing leads through the funnel if you take the time early on to outline a solid strategy.
Like most digital citizens, you’ll probably start off by doing some online research around email marketing. If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them.
Unfortunately for your research, just about anybody can pass themselves off as an expert in this modern age of digital marketing. While there is certainly a great deal of good advice available on the internet to help you improve your online marketing efforts, there is just as much bad advice out there that could potentially derail your hard work if you’re not careful.
We’ve all been there before. You’re by the water cooler. Or in a quiet hallway. Or at a team outing, perhaps after one too many beverages.
“That guy [coworker’s name] is a real A-hole,” someone whispers to you angrily.
“A genuine, grade-A, 100% certifiable, pure-bred A-hole,” they continue. “Like, if there were a competition, not only would [coworker’s name] win first prize, but they would subsequently name the competition after him and start using a mold of his body as the trophy.”
The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Let’s face it: Life does not get easier as you grow older.
If anything, it gets messier and more complicated. You can quickly wake up and not recognize the world you exist in every single day.
When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being “a lot.”
In fact, the wealth of data available to the modern day marketer can be super overwhelming.
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It’s much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place.
Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.
Recently, someone sent me a blog post that helped them get to inbox zero — for good.
“It takes about 15 minutes to set up, but might change how you work with email forever,” claimed the post’s author, Andreas Klinger. I could hardly wait to try it out.
The media landscape has changed dramatically over the last few years. While many traditional publications and media startups are being acquired, laying off employees, or even going out of business, some publications are weathering the storm just fine.
Just look at Harvard Business Review and VentureBeat to see what I mean. Harvard Business Review reaches between four and five million unique visitors each month, and VentureBeat, an independent technology news site, reaches over seven million.
