One of my favorite memories at HubSpot was watching our email marketer’s eyes go wide the first time she used our new email dashboard. Her reaction was was unrelenting, overflowing, and wholly genuine. Her expression mirrored the type of excitement typically reserved for iPhone launches and new seasons of Netflix series — but it was caused by software she used every day at work.
Those who think B2C companies have locked down all the truly interesting marketing angles have forgotten how passionate people can be about their jobs.
Some creative developers have already managed to provide some great apps that will keep you shopping on your Apple Watch. They’ve even made it easy to shop on such a small display! Here are a few that we love… so far.
As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads.
Unfortunately, many newsletters being sent these days leave a lot of room for improvement, and may not be speaking to your readers as well as they could be.
Confession: I used to speak like a robot. When I applied for my first job, I sounded something like Geoffrey the butler from The Fresh Prince of Bel Air mixed with IBM’s Watson:
Hello Sir or Madam,
This letter is to inform you of my supreme interest in the position of Marketing Associate currently available at your firm. I would be pleasantly delighted to inquire further into the details on the position. In my experience …
ZZZzzzzz. What a snoozefest.
According to a study from Gallup, 89% of employers believe that workers leave their company for more money. However, as it turns out, only a mere 12% of people actually do leave for that reason.
If there’s one thing that this illustrates, it’s this: When it comes to workplace satisfaction, there is a major disconnect between employees and their employers.
Everyone can acknowledge the importance of a mobile-friendly website, especially after Google’s Mobilegeddon algorithm update.
The more technology advances, the more it’s integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.
As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur.
You’ve spent a lot of energy (and budget) getting targeted traffic to your website.
Unfortunately, those visitors aren’t doing what you want them to do when they get there.
But why?
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.”
– Mark Roberge, Chief Revenue Officer of HubSpot’s Inbound Sales Division [Click to Tweet]
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. But, as any sharp salesperson knows, buyers aren’t always forthcoming or totally honest about what they’re really thinking.
