I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration — in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event.
Why is driving webinar registration such a challenge for marketers?
As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered.
As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience to better understand what you are talking about, plain and simple.
Ever start writing a piece and wonder if anyone’s even gonna read it?
Not to make you paranoid, but … you should be paranoid.
Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, you could’ve gone home early that day. (You can read more about that study here.)
We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. For ecommerce, Buyable Pins could change the way that people shop.
Here’s a quick rundown on Buyable Pins and how they affect you, both as a consumer and a business.
“How can I get more leads from social media?”
This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Generally, it’s followed by an explanation of the various social media tactics they have tried to address this concern.
While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn’t actually the design — it’s the story.
“Before you become a master presentation designer, you must be a great storyteller first,” writes Tourism Australia’s head of social Jesse Desjardins in his SlideShare presentation You Suck At PowerPoint! (which has 2 million+ views).
It’s a great time to be a CMO. Marketing and sales platforms are converging to make data-driven decisions much more attainable in a shorter amount of time. Segmenting communication to the right people at the right time in the buyer’s journey, from first touch to post-sale, across multiple channels is becoming more of a reality every day.
And in a world where the customer is in charge, marketing has taken on many of the responsibilities once held by information gatekeepers in the sales department. It’s only getting better. Yet, many teams still aren’t able to thrive in this new era of marketing. Why?
If you’re ever on the fence about someone’s deeper connection to humanity, be sure to consult Jon Ronson — he knows psychopaths. No, really. He’s met quite a few. And he’ll tell you that they’re not only inhabiting jail cells and hospitals around the world, but they’re also seated comfortably in a corner office. One may be seated next to you right now.
Have you ever watched TV while simultaneously surfing the internet on your phone?
I do it all the time — and my guess is that a lot of you do, too. Nowadays, the majority of American consumers own multiple internet-connect devices like high-definition TVs, smartphones, tablets, and computers, and Nielsen finds that it’s fundamentally changing the way we watch television.
