Building buyer personas can be tricky — you need a delicate balance between quantitative and qualitative data to get something that’s accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful — and which could steer your marketing astray.
How can you be sure that you’re focusing on the right data to build out your buyer personas?
Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?
Not only are these critical pieces of information to know, but they’re also worth checking in on regularly.
Growing your website traffic through your blog is a great thing– until thinly-veiled advertorials infiltrate your content.
Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. These are the Internet’s equivalent of TV infomercials — appearing to be entertaining until you discover you’re being sold something.
When I was a kid, I remember practicing my signature in a pocket-sized composition notebook in case I got famous one day. I’d scribble down different variations — some sharp and nearly illegible, others wispy and over-sized.
At the time I hadn’t put much thought into what the style of my signature said about my personality, but as it turns out, signature analysis is actually a real thing.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
We live in an unprecedented age of options. Cars, phones, jobs, products, lifestyles — at no other point in human history has there been such a variety of choice.
Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. These two social media giants have already introduced their own versions of a buy button in order to speed ecommerce along for brands and buyers. Now Pinterest has made the announcement that they’ll add their own buy button to the mix.
Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We’ll excitedly watch as we see a burst of new traffic to our site … then get disappointed as we see the post’s popularity peter off.
It stinks, right?
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C. At the end of the internship, the students in the program attended a networking event with alumni in the city. She told me that she and the other interns competed to collect business cards — the “winner” was the one who ended the night with the most.
Hopefully, this isn’t the way you’re networking.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Imagine that a couple of your friends convince you to give speed dating a try.
“It’ll be fun,” they insist.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It’s the 20th edition in a series spanning back to 1994 — the year Yahoo launched and three years before Google.com was registered.
