When you write a blog post, how much effort do you put into the title?
All too often, the answer to this question is “Not much at all.” Either writers are settling on their working title for the sake of time, or they’re spending just a minute or two tweaking it before pressing “publish” — no experimentation with multiple iterations or consultation with anyone else.
As the world continues to become more connected, global and virtual teams are becoming increasingly prevalent. According to a recent Economist report, 78% of us work or have recently worked in a global team.
And as more of us start to work in global teams, we start to run into unexpected problems. Global teams can span multiple countries, cultures, languages, and time zones, which can bring lots of new opportunities (and challenges) to the table.
When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn’t the reality for all marketers (even though it should be).
When you’re working within the highly regulated finance industry, there can be legal implications for companies that are seen as being “over-promotional” on social networks like Twitter and Facebook.
Since launching The Growth Show in February, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing.
For some of them, we had an “in.” Somebody knew somebody else and happily made the introduction.
But we weren’t so lucky with some of the other guests.
In the early days, Google’s search engine wasn’t nearly as powerful or accurate as it is today. I’m talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure:
The news that Internet Explorer is set to be phased out surprised approximately no one. Most internet users have moved on to greener pastures anyway, so they won’t be affected by the changes. However, there are still about 7.7% of users that rely on Internet Explorer, at least as of March of this year.
Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.
But writing copy for these marketing assets can be hard.
Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest.
But what if we told you that the content sharing service had even more to offer?
The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.
Ever feel like no matter how many blog posts you read, tweets you scan or white papers you download (that you intended to read) – you still feel like you can’t keep up with the changing marketing landscape? You aren’t crazy. Marketing technology expert Scott Brinker charted an astounding 1,876 marketing technology vendors in 43 categories this year* – nearly twice as many as last year!
College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them help you transition from full-time student to full-fledged adult in the working world.
In fact, it’s hard to find good, actionable advice in general on how to get a job after you graduate.
