Blogging every day clarifies my thoughts — it helps me notice things. It’s one of the most important practices of my profession.” – Seth Godin [Click to Tweet]
Seth Godin is a busy guy.
He’s considered to be one of the best marketers on the planet. He’s an entrepreneur, speaker, and author of over 20 books. Oh, and he still finds the time to blog every single day.
“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk.
He couldn’t be more right.
Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform?
There’s a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?
Compelling readers to actually read the article is an art form in and of itself — and if you don’t do it well, then you’re denying yourself potential promoters, subscribers, leads, and even paying customers.
My decision to attend a conference usually comes down to one thing: The agenda.
(Unless it’s somewhere warm. When there’s sun and sand I care way less about agendas.)
The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I’m very pleased to share that as of today, that light version got some meat on its bones. If you’ve been waiting to see some more session-level or speaker details before registering, head on over to the INBOUND site and peruse the session list now.
(Un)fortunately, content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton.
The search engine goliath Google hath laid down its wrath once again — this time targeting the mobile web.
On April 21st, 2015, Google began rolling out its “mobile-friendly” update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed “Mobilegeddon,” has resulted in thousands of non-optimized websites plummeting in mobile search results.
After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write.
There are some things you should simply not write. I’m not referring to well-placed curse words or salacious stories. There’s a time and place for everything — except the following five awful writing habits.
Marketing your ecommerce site takes money — sometimes money you don’t have. Fortunately, there are plenty of free and cheap tools out there to help you get the job done. Some are as simple as hashtag use in social media, while others may take a little more research and practice. In the end, if it helps you market your ecommerce business for a fraction of the cost, why wouldn’t you go for it?
Over that last year, podcasts have exploded in popularity. While that’s great for the brands and individuals producing them, it can present a little bit of a problem for podcast listeners. With so many podcasts out there, how do you figure out which ones are worth listening to? As the late rapper The Notorious B.I.G. once said, “Mo podcasts, mo problems.” (I may have taken a little liberty with that quote, but you get that point.)
