This coming September, marketers of all types, backgrounds, and levels will descend upon Boston for HubSpot’s annual INBOUND conference with the hopes of returning home with some new marketing expertise that’ll help them grow their businesses and become better at their jobs.
While there will be a lot going on at INBOUND this year, we know many of you are wondering: Who will actually be speaking at INBOUND this year, and what will they be talking about?
You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on.
When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
When in Rome, do as the Romans do … especially if you want the Romans to buy what you’re selling.
The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest “wins” you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.
But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.
When people first start doing email marketing, they often assume they need an email newsletter.
“It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze to put together,” they say.
It’s official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets.
This week, Google’s Jerry Dischler wrote in a post on the official AdWords blog that “more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.”
As you may have seen, we shared some exciting news this morning: More than 15,000 customers now use the HubSpot Marketing Platform. As this is a pretty big milestone for the inbound marketing community, we wanted to make sure that we took the time to celebrate and thank all of our fantastic customers appropriately.
So we got 15,000 ping-pong balls and decided to have some fun.
As you may have seen, we shared some exciting news this morning: More than 15,000 customers now use the HubSpot Marketing Platform. As this is a pretty big milestone for the inbound marketing community, we wanted to make sure that we took the time to celebrate and thank all of our fantastic customers appropriately.
So we got 15,000 ping-pong balls and decided to have some fun.
The modern world of technology can be frightening place. Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. Big data is beginning to reach a catalyst point, at which its use and its profitability are growing parallel –– and at exponential rates. Yet, with all of our modern day technologies and innovations, one very real concern still weighs heavily on the mind of most consumers: security.
Try as I may, I’ll never be able to recreate my mother’s tomato sauce recipe. It’s a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)
But the great thing about formulas is that they provide us with a starting point — a list of the elements we need to produce an intended outcome. From there, it’s up to us to put them together.
