When do you do your best work?
For me, it’s realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would’ve taken me twice as long.
But that’s not the case for everyone.
If you’re in the business of content marketing, there is a 100% chance you need marketing statistics.
Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.
You did it. You started blogging for your business.
[Insert victorious music here.]
Trouble is, things aren’t panning out exactly how you expected. You’re generating a handful of views but people aren’t flocking to your posts … and they’re not converting either.
When many people start diving into their marketing analytics, they’re nervous. Maybe they’re new to the technology, so they’re worried about it being too complex and confusing to use. Maybe they haven’t analyzed their marketing before. Maybe math was never their strong suit. Or maybe they’re just worried about messing something up.
It doesn’t have to be this way.
Two months ago, Meerkat didn’t even exist. Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna.
It all started as a side project. Founder Ben Rubin had been working on live-streaming products as part of his job at Life On Air, and he thought it’d be fun to work on Meerkat in his spare time.
But then Meerkat took off.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
As a result of the recent Penguin updates, link building has changed … again.
Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
You’ve probably taken an IQ test at some point in your life. But have you taken an EQ test?
Measuring and improving emotional intelligence has become increasingly important in recent years as more and more research emerges on the connection between a person’s Emotional Quotient (EQ) and professional success.
I don’t know about you, but there are a number of really awful things I’d rather endure than sitting through a boring Powerpoint presentation.
Seriously, I’d rather eat burnt popcorn, go get my oil changed, or dare I say it, get a paper cut in between my fingers than suffer through a bad deck.
As we all know, content creation isn’t as simple as just stringing together a few words and hitting “publish.” At least all high-quality content creators know this.
If you really think about it, the editorial process has quite a few steps — from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it’s that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door.
Musical artists don’t become famous just because their music is good. (Just watch Katy Perry’s lip-sync malfunction at the NRJ Music Awards and you’ll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses.
And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely.
