It wasn’t until late afternoon on April Fool’s Day when I came up with the idea for an epic prank.
No, not covering a colleague’s desk with Post-It notes or planting staplers in Jell-O. I’m talking something a little more … client-facing.
Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is a very strong advocate of all things inbound marketing.
As a new home builder, you’re in a great position to take advantage of social media. Why? It’s the photos! People LOVE photos of homes, both inside and out.
However, you’re probably looking for some other ideas too so that your Facebook profile doesn’t become stagnant. Below, I’ve put together a list of a 18 Facebook post ideas to get your creative juices flowing.
If you’re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn’t just about making small adjustments to a landing page to get 5% more conversions. But if you’ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren’t seeing meaningful conversion gains, don’t worry — all is not lost.
Optimizing your web pages shouldn’t just be a task on your to-do list. It should be an overarching strategy — something you think about and test and tweak every single day.
Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you’ll see greater returns on the content you publish across your marketing channels.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. If you’re applying for a job with the company, you might want to think about how many golf balls can fit on a school bus, or design an evacuation plan for San Francisco.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
If you haven’t started incorporating social media into your sales process, you’re not alone. According to a survey from PeopleLinx, only 31% of sellers currently use social to sell.
Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy.
While every organization has a unique approach to categorizing its leads, there are several myths associated with lead quality many organizations fall to. Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data.
How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one?
Most of you, I’ll bet. While we’re not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet — especially social media sites.
Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this?
Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that these obstacles are all easily overcome and shouldn’t stand in the way of building up social media strategies.
Advertising used to be about smoke and mirrors. The smoke was sometimes literal (“Sophisticated women smoke Virginia Slims!”) and the mirrors reflected who we were and/or wanted to be (“True Americans buy Ford”).
But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed. Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials.
