It’s better to have 100 people love you than 1,000 people like you.
– Jason Bosinoff, Engineering Manager, Airbnb [Click To Tweet]
When it comes to today’s fastest growing brands, few companies are in the same caliber as Airbnb.
I have a love-hate relationship with hashtags on Twitter.
On the one hand, they’re a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what’s going on in your favorite sports game, they can be super helpful — and sometimes even fun.
Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.
I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post.
One of the best parts about being in marketing is that most of us can work anywhere and everywhere — as long as we have an internet connection, it’s relatively easy for us to get most our day-to-day work done. To publish that blog post, send that email, or set up that email nurturing workflow, we simply need to connect to Wi-Fi and get to work.
But an internet connection doesn’t solve everything we need to accomplish during the day.
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There are two women who can cause websites to crash, phones to ring incessantly, and bidding wars to begin.
Think of a really good print advertisement you’ve seen lately. What did you like about it? Chances are that while the content of that ad was important, the design played a big role in drawing you in.
It’s important to think of your resume like an advertisement to job recruiters. Writing a standout resume goes beyond the content you put in there — the format plays an important role, too.
So it’s finally time. You’ve decided your business needs a new website. There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but where to start? Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond.
But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. That’s a problem because as a business, you want the best agencies to respond to your RFP so you can get the best website possible.
I’ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I promise I had other hobbies.)
Since then, I’ve learned how much more there is to data analysis besides Pivot Tables and Excel. There’s a whole world of analytics out there — and I’ve barely scratched the surface.
If you hang on to anything long enough, it eventually comes back in style, right? Many might argue that this is because there are no new ideas, and that fashion designers have to “steal” from the past in order to create fresh new looks. In reality, this phenomenon probably has less to do with a lack of originality and more to do with nostalgia.
Finding the perfect free stock photo … what a feeling!
It’s like finding a black pearl in an oyster, or like finding a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat tip, Indiana Jones).
Why is it so rare to find a free stock photo that’s the perfect fit for your blog post, email, or other piece of content?
