I’ve always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best:
A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology.
One reason I like this definition is because it hints at the how much entrepreneurs and seasoned professionals can learn from the depth of understanding growth hackers have about how companies grow — and their ability to draw connections between how a company is performing, and the actions needed to lead to healthy, rapid growth that improve performance and set a company up for success.
Many people think that once they leave school, they don’t need to worry about grammar. In the real world, most people will just figure out what you mean … right?
Not quite. Turns out, quality writing can help you get ahead in your career — and poor writing can hold you back. So if you want to get ahead in the workplace, change careers, or find a job, then it’s time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar.
Editor’s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert and President of Beutler Ink William Beutler to comment on this news story.
New Yorkers and the social web alike were stunned to learn that NYPD computers had been used to make surreptitious Wikipedia edits on entries related to police department controversies, including pages covering the “stop-and-frisk” policy and the deaths of Eric Garner and Amadou Diallo.
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People don’t always come out and say what they really mean. Often, managers have to decipher how a department is really doing by studying the numbers, observing behavior, and paying close attention to the words their employees use.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
There are several levers sales leaders can pull to boost their teams’ productivity. The tricky part is knowing which to prioritize. Should they double down on rep training? Implement new technology? Or would the organization benefit most from a compensation plan shake-up?
Tweeting is easy. You can type up anything in three seconds and press “tweet.” But sending a clickable tweet — that, my friend, is a science.
Thankfully, making your tweets clickable doesn’t “just happen” based on the whim of the Twitter gods. It happens when you intentionally apply a certain set of principles.
Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.
Any project you undertake gets easier when you have real examples to guide you — but it’s not always easy to find them. Take buyer personas, for instance. Most companies keep theirs under lock and key, making it really difficult for other marketers to find inspiration and guidance to make their own.
So we decided to help.
The program began as it always did — with a spritely, “Welcome to INBOUND Radio on SiriusXM channel 125.” Host Mike Volpe went on to introduce the day’s guests. First up was a prominent Stanford medical researcher, who’d made a breakthrough in Parkinson’s treatment thanks to the millions of iPhone and Apple Watch users who volunteered to have their health monitored through their mobile devices. “Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio.
Healthcare marketing isn’t easy. (But you already knew that, didn’t you?) New Affordable Care Act stipulations, HIPAA laws, and increasing government involvement have regulatory committees tightening their grip on all forms of outbound communication.
This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments. But there is a cure.
